Establishing yourself as the go-to expert in your niche with Sara Abate Rez

Sara is the founder of My Personal Brand, a division of Ambience Design Group. In this episode, Sara discusses how becoming the go-to expert in your niche is about sharing that rare combination of knowledge, skills, experience and interests that only you possess, and sharing it through your unique lens and personality. It's about deciding on your main areas of focus and sharing your ideas with anyone who will listen and on the platforms where the people in your niche hang out. Becoming the go-to expert is a long build, something that is cultivated over time by continuing to share your wisdom with others and being helpful. 

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