Women in digital marketing

How smaller agencies can compete with larger ones with Kristina Witmer

In this episode, our guest Kristina Witmer of Witmer Group discusses how smaller agencies can set themselves apart from larger agencies and advantages they can have over their larger counterparts. 

Kristina is unafraid of stepping outside her comfort zone when it comes to bold, new ideas that get results. Her team produces marketing communication that hits the mark. Witmer Group specializes in online marketing and technology solutions that digs deep into understanding what her clients need, then delivers spot on solutions.

 

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Systems and processes that scale with Barbara Carneiro

Barbara is the founder of Word Revolution, a communication and branding agency for Christian ministries. She is a forever curious strategist, minimalist designer and storyteller. In this episode, Barbara discusses the importance of systems and processes that scale and breaks down some processes that she is currently using in her agency.

 

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Making the move from freelancer to agency owner with Kate Williams, Ph.D

In this episode, Kate Williams of People First Content shares tips and her expertise on making the move from content freelancer to starting a small agency.

Kate is the founder and CEO of People First Content, a digital content marketing agency. She initially set out to be an academic and earned her PhD in English Language and Literature. As a grad student, she wrote content for businesses as a freelancer to earn some extra cash. She realized she loved the medium of writing for the web and decided to pivot her career after she graduated.

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Running a remote team with Tessa May Marr

In this episode, Tessa May Marr of Marr Media Group discusses how she runs her remote team, their unique company culture and the hiring process they use at Marr Media Group.  Tessa says "Flexibility and access to travel was always important to me, and when I built my business, I knew it had to allow for that. I think, in our pursuit for work life balance, and more fulfillment overall, we actually perform better when we're provided with flexibility. That is a huge basis for my business. My team has always been remote and while of course there are challenges, it ensures I only work with top performers and self starters, and allows them to find fulfillment in their work, passions and personal life in a way that motivates and inspires them! I think focusing on what matters, and treating people like whole people, makes a world of difference in productivity, connection, loyalty and success."

 

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Brand authenticity for better awareness with Alison Werning

In this episode, Alison Werning, co-founder of Launching Labs Marketing discusses what makes an authentic brand and how it’s ok for entrepreneurs to add a glimpse of personal into their branding. Not only is it important to brand your business uniquely, but it’s fun and becomes a conversation and a great sales tool.

Launching Labs Marketing offers digital and traditional marketing combined with project and sales management services. Born in Colorado, but serving clients nationwide, it is a small but nimble firm can fill in the gaps missing in internal teams. Launching Labs aims to provide marketing messaging, PR and sales team development. Key industries include apparel, accessories, health, wellness and fitness. To learn more visit launchinglabs.com or call 720-600-9059

 

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Processes for hiring within the digital industry with Nalini Prasad

The hiring process is essential to scaling a business and taking it to the next level. However, like many elements of business, it can look different from the female perspective. In this episode Nalini Prasad of BluShark Digital discusses her processes and experience for hiring within the digital industry.

 

Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks to legal audiences across the country on the intersection of utilizing best practices of trending SEO techniques and generating quality leads online.

 

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Mentorship within the marketing community with Alison Knott

In this episode, Alison Knott of Alison K Consulting discusses the importance of mentorship, tips for a successful mentorship and why more women in digital marketing need to step up into mentorship roles. 

 

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Company culture and the importance of team based leadership with Caitlin Cooke

In this episode I chat with Caitlin Cooke of Glass Cliff Divas, a full service, women led digital marketing agency located in Muskoka. We will be discussing company culture and the importance of team based leadership. Caitlin also shares her dramatic experience with COVID-19 and how it affected her team personally and professionally. 

 

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The art of pitching and the follow up process with Stacey Burke

In this episode, Stacey Burke of Stacey E. Burke P.C. discusses pitching to new prospects and following up as part of the agency sales cycle and relationship building. Stacey shares "Without building relationships and without effectively pitching your services, your business will fail to gain additional clients and ultimately fail."

Stacey Burke is a 20-year attorney who provides consulting services to law firms. She has worked with over 300 law firms in a wide range of practice areas across the United States. She litigated in the field of consumer advocacy before transitioning to a consulting career eight years ago. She has won legal industry accolades including the President’s Award from the Houston Bar Association and has been selected as a Texas Super Lawyers Rising Star. Her work has also been published in the Texas Bar Journal, Trial magazine, and Legal Business World. Her consulting company has won the American Marketing Association Crystal Awards for Online Marketing in Google Analytics and for Print Collateral or Direct Marketing: Company or Organization Brochure. She lives in Houston, Texas with her husband, two teenage daughters, and two French bulldogs and eats a lot of popcorn.

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How to tell a brand story with Shannon Peel

In this episode, Shannon Peel of Market A Peel joins us to discuss how she uses storytelling in her business to build her customer's brands.

Shannon Peel helps brands define their story and tell them to the marketplace by creating everything from a tweet to publishing a book. Her company marketapeel publishes multimedia interactive magazines for brands who want to bring their fractured internet stories into one place to connect with audiences throughout their marketing funnel. Her Life UnPeeled program helps people dive into their stories and learn how to tell them more effectively. Shannon is a writer, graphic designer, marketing professional, and novelist living in downtown Vancouver, BC Canada.

 

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